Meeting at the Reading headquarters of Media First, James White and Mark Mars are in a buoyant, if pensive, mood. I’m here to interview the pair about the culmination of a frantic few months which sees the launch of their brand new business, Thirty Seven, a content marketing agency hoping to seriously shake up the communications world for the better.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.
Branding is more than a logo, slogan or design. A brand is the heart and soul of any successful business. Branding is about the perception your audience has when they hear or think of your company, service or product.
Branding is not only about getting your audience to select you over a competitor but getting your prospective customers to understand that you can solve their problem or need. A good brand should clearly deliver your proposition, confirm your credibility, emotionally connect your audience with your product or service, motivate the buyer and create loyalty.
As your audience begins to identify with you, your brand will live within the heart of your customers, clients and prospects. A strong brand is essential as the competition for customers intensifies every day.
Your brand is a key piece in your marketing communications but does not stop after the purchase. Continuing this same experience with your customers can create solid brand loyalty and advocates for your business.
Brand does not only create loyal customers, but it creates loyal employees too. It gives them something to believe in and something to stand behind articulating the purpose of the business and the reason it exists.
Our experienced creative team coupled with proven theory have all the tools to help you create a beautiful design and innovative brand strategy. Our team can help with strategy and positioning, brand architecture, naming, identity and design.