Meeting at the Reading headquarters of Media First, James White and Mark Mars are in a buoyant, if pensive, mood. I’m here to interview the pair about the culmination of a frantic few months which sees the launch of their brand new business, Thirty Seven, a content marketing agency hoping to seriously shake up the communications world for the better.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.
Web design is more than how a website looks. Great website design is about the website structure, how well signposted content is, information that is presented clearly and calls to action are obvious and simple for the visitor.
More than anything else though, the primary purpose of any website is to deliver valuable content to your audience. Because content is user experience (UX). Given this is the case we design our websites ‘content first’ for the best possible UX.
Why content first? Asking a designer to create a site without the content is like asking an interior designer to design your living room before you have a house. By taking a content-first approach we are putting the content front and centre in the design process ensuring we consider all the constraints, opportunities and implications of it on our designs.
Our journalist led editorial team will work with you to identify the right content for your audience, carry our any required research, interview relevant people in your organisation from c-level to the shop floor in order to uncover the human and authentic stories within your business that will give your website a personality that your audience can relate to.