More than anything else though, the primary purpose of any website is to deliver valuable content to your audience. Because content is user experience (UX). Given this is the case we design our websites ‘content first’ for the best possible UX.
Why content first? Asking a designer to create a site without the content is like asking an interior designer to design your living room before you have a house. By taking a content-first approach we are putting the content front and centre in the design process ensuring we consider all the constraints, opportunities and implications of it on our designs.
Our journalist led editorial team will work with you to identify the right content for your audience, carry our any required research, interview relevant people in your organisation from c-level to the shop floor in order to uncover the human and authentic stories within your business that will give your website a personality that your audience can relate to.