Meeting at the Reading headquarters of Media First, James White and Mark Mars are in a buoyant, if pensive, mood. I’m here to interview the pair about the culmination of a frantic few months which sees the launch of their brand new business, Thirty Seven, a content marketing agency hoping to seriously shake up the communications world for the better.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.
We love creating something out of nothing. From eCommerce, innovative marketing campaigns or bespoke development requirements, our curious nature and decades of experience means we have the pedigree to understand your vision and execute it.
Our design and development services will create a great looking, quality engineered product that not only performs superbly but meets your business goals.
Thirty Seven is an agile development agency. Agile software development allows us to be flexible and integrate change because we plan, build and test in small increments (sprints) ensuring that each of the components we build is complete in its own right.
Working in this way, our clients get regular delivery of new versions of their product adding immediate value to their business, lowering risk and increasing return on investment.
Using agile software development principles allows for the following benefits.
Maximum flexibility – We expect and embrace change. Using an agile approach, a project does not have to remain rigid. You can flex the project requirements at any time to keep pace with changing requirements as the development unfolds
High quality – Our ongoing testing ensures bugs are identified and eliminated early ensuring ongoing reliability
Minimum time – We focus on building features in an iterative way so they can be deployed regularly ensuring a reduced time to market
Flexible requirement prioritisation – By implementing features in order of the business value they deliver gives the earliest possible return on investment