Adding games to your strategy can help make your brand memorable and distinctive, encourage curiosity, create competition among customers and make your content more impactful.
Games are fun and people love playing them – 3.7 billion people play games every single day globally – and increasingly they are being used by leading companies to subtly market products and engage with customers differently.
If people like a game on your website it will stimulate interest in your organisation and if they have to enter some details to play, or perhaps include their result on a leaderboard, you also acquire a wealth of data.
Games will also keep people on your website for longer.
But just adding interactive games to your content will not guarantee you a high score on its own.
The games need to be right for your audience and they need to be well designed and work well.
But most of all the focus needs to be on fun – the more fun or interesting the interactive game is, the more time people will spend playing it and consequently the more time they will spend interacting with your brand.
Our team will work with you to devise entertaining games which are right for your brand and audience and which deliver your message in a creative and intriguing way – we know it will help you score points with your customers.
— Territory Marketing Manager UK
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.