Science Group turned to whitepapers to showcase its knowledge and thought leadership in exciting areas of innovation.
This has included papers on microbiomes and their emerging role in precision medicine, and the growing appetite for alternative proteins, particularly the development of cultivated meat technology.
For each project, we carefully selected a journalist from our extensive roster with a strong scientific background who could position the company as a thought leader in the field and write persuasively and with authority. Those journalists carried out extensive research on the topic and interviewed experts. Their words were supported by the sub-editing and editing processes we have in place for all our written content to add a little polish.
The result was extensive, research-heavy whitepapers – typically around 5,000 words – featuring executive summaries, well-rounded arguments and counter arguments, and impactful (and fully referenced) facts and figures.
Alongside this were explanations of how Science Group could help those working in these areas.
We needed someone for our whitepapers we could trust to write about complex issues and who would do the extensive research that was required. And we wanted to work with Thirty Seven because they have access to brilliant journalists and writers. We knew they would be able to able to produce the content we were looking for, adding to the knowledge of readers, while also highlighting our expertise and how we can help.
— Anna Perkins, Senior Marketing Manager, Science Group
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.