I can hear you laughing as you read this. But as a journalist, I only write the TRUTH and you need to make sure you do the same in your case studies and testimonials if you want them to have an impact.
Blink and you'll miss it- the benefits of ephemeral content
One of the main trends that’s been predicted for social media in 2019 is ephemeral content. It’s been steadily increasing in popularity for digital marketing and advertising campaigns, and seems to be present in some form on almost every major social platform. But what exactly is ephemeral content?