After all, you’ve probably been told about the importance of creating content.
But just increasing the volume of your content, whether it is blogs, podcast, games or competitions, will not lead to the success you are hoping for on its own.
You need to create content which is compelling and driven by a deep understanding of what really matters to your audiences.
That’s why at Thirty Seven we use journalists and researchers to ensure the content we produce is always on point, informative and entertaining to our targeted audience.
Our editorial team respond to current trends, topics and stories which are important to your industry and customers and develop new angles and insights for consistently high-quality content. They will also produce ‘evergreen’ content which remains relevant and useful weeks, months and even years after it was published – delivering real value for both you and your customers.
You might think that because we mentioned the word ‘journalist’ earlier that all our content is written. Our journalists who have worked on national radio also produce podcasts and have a wider editorial team, just like a television or newspaper newsroom.
They will work with you to broaden and diversify the range of your content by including things like games and competitions and they will ensure everything we produce meets the highest design and production standards.
— Slide 2
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.