While creating quality, interesting and useful content is absolutely crucial, it is only half the battle – you need to ensure your content is noticed by your audience if you want to enhance your brand and improve revenues.
Content promotion is an area where a lot of brands fall down and too many still rely on a ‘publish and pray’ approach.
At Thirty Seven we believe content promotion is something which demands the same creativity and attention as the content creation if it is going to be effective.
We use the latest content promotion techniques and software, together with editorial planning, research and SEO to ensure you get the right content to the right people at the right time and achieve your goals, whether you need us to help your existing team with blogs and eShots or want to fully outsource your social media management.
In fact, the latest technology allows us to track each piece of content we send right down to contact level – turning clicks from strangers into new subscribers, strong leads, advocates for your business and a return on investment for your content efforts.
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Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.