They are a great way to grow your fan base, drum up enthusiasm and create a buzz about your brand, with people sharing and talking about your contests on social media – effectively doing some of your marketing for you.
But the benefits don’t stop there. Contests also off great return on investment and can generate a rich source of customer data as people are more likely to share information, follow you on social media and join your email subscribers list when there is a chance of winning a prize.
Of course the key is to produce a contests which are relevant and stand out - after all no one is going to share contests which are boring.
The editorial team at Thirty Seven have been running competitions for newspapers, magazines and websites for years.
They will work with you to create a bespoke contest which is tailored to your brand and audience. Working alongside you, they will decide the best way to interact with your audience, the most appropriate channels to use and goals you aim to achieve through the competition.
They will then track the interaction rate throughout the contest as well as the conversations it generates and identify themes and sentiments which are beneficial for future marketing use.
— Marketing and Sales Manager, Kremer Signs
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.