They occupy a middle ground between the shorter and more regularly produced blogs and the more formal, academic approach taken in whitepapers.
They are a great way to demonstrate knowledge and showcase expertise by exploring a topic in deeper detail through an easy-to-read style, positioning your organisation as a thought leader.
The best eBooks solve a problem or educate readers while subtly encouraging readers to learn more about your business and its services. They are also a way to gather information on your readers who will download them from your website after providing contact information.
This format has enjoyed a boom in recent years, so how can you produce eBooks which will stand out from the crowd and generate interest?
Firstly, you have to choose a subject which is relevant to your audience. Our journalist led editorial team will work with you to research your customers and find topics which will both captivate them and help you achieve your business goals.
Our expert writers will then explore that topic, injecting your organisation’s personality into the content to produce something unique which helps your customers.
We might be taught not to judge a book by its cover, but good design is also crucial. Our team will ensure a consistent design approach is then taken to the rest of the book and will produce custom graphics to support key points.
— Head of Finance Communications, Oxford University
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.