Ideas are the lifeblood of content marketing but the constant demand for them can feel daunting and time-consuming and at times it can feel like you are staring at a blank sheet of paper. A further complication is that they have to be realistic and actionable.
So why not remove this strain by letting our journalist led editorial team generate the ideas?
Content ideas are their bread and butter.
They simply have to come up with content every single day, otherwise the newspapers you read would include a lot of blank pages and TV and radio news bulletins would be much shorter.
They are naturally curious and inquisitive people who constantly ask questions and seek answers. And if they don’t already have the contacts to answer these questions they will go out and find them.
These questions naturally lead to great content ideas for blogs, podcasts, articles, as well as eBooks, whitepapers and other longer forms of content with a bit more digging.
And because they will have taken the time to understand your business, their questions will be on subjects your customers want the answer to as well.
So what is the question a journalist gets asked the most? The answer is ‘where do you get your story ideas from?’.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.