The answer is infographics, and they are shared three times more than any other type of content.
They have been around for a long time – Abraham Lincoln used an early form of them – but they have really come to prominence in recent years.
And it is easy to understand their rising popularity; they align perfectly with the way human brains are wired to process information.
The majority of people (65 per cent) are visual learners and will process information in a visual format much quicker than when it is just presented in words.
This makes infographics a great way to make complex information easy to understand and tell your story in an eye-popping way.
When done well, they capture attention, make information memorable and are perfectly suited for sharing on social media. And if they are easy to consume they will also be easy to share.
But not all infographics are created equally.
To succeed and stand out in what is an increasingly popular form of content, they need to be topical, relevant to your audience, useful and, of course, factually accurate.
And this needs to be combined with stunning design.
That’s why our editorial team is ideally placed to produce infographics which work for you; our journalists will ensure they are meaningful and our designers will guarantee they catch your audience’s eyes.
— Product & Marketing Director, Technically Compatible
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.