And it is not difficult to understand the attraction. They’re easy to download and you’re able to listen to them while doing other things – in fact if the content is strong it will actually enhance those other activities, such as going for a run or commuting to work.
Just like radio it is a very intimate format and your customers will feel like you are talking directly to them, allowing them to believe they know you and your personality, which in turn develops trust.
And with most content still taking the form of text and video, podcasts stand out and show your organisation to be innovative and distinctive from competitors.
But as with text and video, the quality of the content and its value to your customers is crucial. Listeners will quickly hit the off button and not come back if your podcast suffers poor production values or does not contain original, authentic material on subjects which matter to them.
Our podcasts are put together by current working journalists, producers and editors from radio backgrounds who will work with you to devise interesting, relevant topics which allow you to build your brand subtly. These teams have years of experience working for BBC, Radio 1, 2 and 4 as well as regional and commercial radio stations.
We will also help you structure your podcasts effectively, define your 'audible brand' while at the same time creating a conversational tone. Our audible products will be music to your customers’ ears.
— Managing Director, Media First
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.