If you can prove to Google, for example, that your content is relevant and valuable to its users, it will reward you by giving you greater prominence in their search listings. And if your customers share a similar view then your content will stimulate interest, trust and empathy in your brand.
Both search engines and customers desire consistent content. Good SEO requires regular, fresh content and it is the same with content marketing – it would be totally ineffective to provide your customers with a strong piece of content and then produce nothing else for weeks or months on end.
That’s why journalists play such a prominent role in all the content we produce for our clients. Our editorial team takes the time to really understand your audience and then puts their needs and requirements first in every piece of content they produce.
They will ensure content is produced at regular intervals and that keywords (the search terms that people use to find content online) appear naturally, so that it can easily be found online and keeps readers coming back for more.
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.