In other words it needs to be simply impossible for someone to scroll past it.
And that is a challenge because attention spans are in decline. In fact, research from Microsoft showed that the average human attention span is now eight seconds – which, alarmingly, is less than that of a goldfish, or as one social media author said, about the same as a ‘meth addicted squirrel’.
So how can you ensure your social media content has a chance of gaining and maintaining attention in a world of instant gratification?
Well at Thirty Seven we believe that with your rivals’ content just a scroll or click away, the key is to provide your customers with something valuable.
Whether that social media content takes the form of written copy, videos, graphics, images or is interactive it needs to inform, entertain and evoke positive emotions in order to gain attention, clicks and shares.
And we think journalists are ideally placed to produce this content, whether it is a one off item or a fully managed account. Why? Because they have spent their careers putting their audience first and producing content which makes people stop, consume, think and share.
— Marketing Manager, Horticultural Trading Association
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.