Whitepapers may not feel like a particularly exciting or sexy part of content marketing, especially when compared to interactive games, eBooks and podcasts.
But this less glamourous workhorse should not be marginalised and when whitepapers are done well they form a vital part of a strong content marketing strategy.
Successful whitepapers educate their readers, help solve their problems and offer innovative approaches. They don’t sell, but instead set the organisation out as an expert in its field, giving them the opportunity to do business with the reader at a later date.
Good whitepapers are the content format with the longest shelf-life and can often be sliced and diced for other formats, offering great versatility and return on investment.
Whitepapers are by their nature both research and word heavy, which can feel daunting, but arguably the most complicated part is settling on a subject – it needs to be something which is relevant to your audience but also a topic where your customers believe you have a credible voice.
Our journalist led editorial team will work with you to identify the right subjects and angles for your audience, carry our painstaking research, interview experts, verify information and produce a credible and clearly communicated argument your organisation will be proud to put its name too.
And our graphic design team will add a creative touch ensuring your whitepapers stand-out and match your brand identity.
— Product & Marketing Director, Technically Compatible
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.