Academics who had previously worked with Thirty Seven wanted help raising the profile of a new mental health campaign.
The campaign focused on the importance of identifying mental health problems early and in identifying trends across the world that could help in the treatment of mental health.
We created a fun and easy to play game which tested the cognitive ability of players.
The game was designed to be sharable on social media and to create competition among friends and colleagues, but we also wanted to make sure it was a real test.
It was also designed to gain valuable data for the academics by requiring players to submit information before their score and leaderboard position were revealed.
It was great for Thirty Seven to work on a project with such an ambitious goal aimed at making real progress on such an important issue. While we wanted to create something fun, it was also important to both us and the academics that the game was also a real test and produced meaningful data.
— Mark Mars, Managing Director, Thirty Seven Limited
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