The team at Every Angle had created an eBook but needed help in promoting it to a wider audience in order for it to become valuable content which might lead to new business.
They also wanted to find a way of ensuring the eBook could help them gain more data on their customers.
We created a fun, interactive game, within Every Angle’s website, which enabled participants to put their supply chain to the test.
The quick, light-hearted efficiency based game took players to a results page at the end of the game where they were then offered the eBook to improve their supply chain.
The book can be previewed on the page, but contact details are required before it can be downloaded.
We also worked with Every Angle to create industry specific versions of the eBook, developed blogs and produced targeted social media content.
This was a highly targeted piece of content designed to engage specific blue chip companies. The gated eBook generated 63 highly qualified marketing leads from the likes of McLaren and Graze.
Excellent work. The success of the campaign far exceeded our expectations.
— Territory Marketing Manager UK, Every Angle
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.