We used our journalist principles to create compelling content for Technique’s new look website.
The engineer-led IT support company wanted to refresh existing copy and provide content for pages promoting its new services.
Our writers spent time with the company and its technicians asking inquisitive questions that helped them understand what makes it different from other IT support companies, its values and its customers. We took often complex information, put it into the customer’s voice, and found fresh angles to bring the content to life. And we employed an editorial team to further enhance the copy and weed out any inaccuracies and errors.
The result is website content that is not only captivating and persuading, but that is also clear and speaks to customers.
We supported this with compelling customer case studies to add more credibility and authority.
Our journalists spent time getting to know some of Techniques customers, encouraging them to tell their stories so we could show how they had been helped by its services and support.
The content on our website has been greatly enhanced by the work carried out by Thirty Seven. What I think sets it apart is the way the writers spent time getting to know us, the people who work here and the services we offer. I think that shines through the content, and I think it helped us to explain what we do in a way that helps customers and potential customers. And the process was easy. We talked about what we do, and the Thirty Seven team brought those words to life and helped us tell our story.
— Rob Samuels, Owner, Technique
Media First designs and delivers bespoke media and communications courses that use current working journalists, along with PR and communications professionals, to help you get the most from your communications plan.