When people think about content marketing they typically think of things like blogs, whitepapers, infographics and podcasts. Perhaps only a few would naturally consider live event reporting. Some may not be entirely sure what it is.
The unsexy content which needs to be part of your communications strategy
The whitepaper seems to have something of an image problem. What was once a very popular content marketing approach is now often seen as a bit unsexy, boring, bland and perhaps a little quaint and antiquated.