The value and risk of communicating your sustainable story
When hammer-wielding gambling addict Eric Baptista went on the rampage smashing up a number of fixed-odds betting terminals (FOBT) in William Hill stores across Liverpool he knew exactly what he was doing. His actions caused £36,000 of damage. In one branch he smeared paint all over the place. In another, he filmed himself, smartphone in one hand, a hammer in the other.