I can hear you laughing as you read this. But as a journalist, I only write the TRUTH and you need to make sure you do the same in your case studies and testimonials if you want them to have an impact.
Why it’s time to take a hammer to your marketing funnel
You’ve all heard of the marketing funnel. It is the seemingly smooth process where a large pool of potential customers enters the top of the funnel and goes through a series of phases until you are left with a smaller group who are ready to make a purchase.