I can hear you laughing as you read this. But as a journalist, I only write the TRUTH and you need to make sure you do the same in your case studies and testimonials if you want them to have an impact.
Writing isn’t easy. And that can be quite an issue if you need to produce attention-grabbing content on a regular basis. Sometimes it can be a struggle to find the right ideas. Other times your writing might not flow or perhaps doesn’t really come to life. Or maybe the content isn’t getting the attention you are striving for.